Do you have a well-defined customer retention strategy? Many companies prefer to focus on customer acquisition since increasing your customer count and closing new deals is the lifeblood of your business (and it’s always a morale booster when you sign…
In 2016 I took my family of 5 to Red River, New Mexico. I’m the adventure planner (we don’t call them vacations, because, let’s not fool ourselves, there are no vacations with three kids under 6 years). It’s my job…
You’ve probably heard of (or, in the most desperate of moments, used) almost every lead generation tactic out there. A short list of “recommended lead generation ideas” sends you to all kinds of bad ideas, like scraping LinkedIn for email…
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The average cost of customer acquisition can be as much as 10 times more than a SaaS company’s average monthly expense. For this reason alone, having a strong customer retention strategy is paramount. So many SaaS companies make it incredibly…
I’m a member of all kinds of Facebook groups for SaaS founders (including Demio’s Facebook group — SaaS Breakthrough — come on over!). One type of question that pops up over and over again is “What tools do you use…
Getting up every morning, opening your analytics, and seeing low trial conversions is a struggle every product manager or SaaS founder knows. You spent so much time and money to get that lead into a free trial, and in most…
You asked, we (and some of our favorite SaaS marketing experts) answered. Here are the top questions we get from SaaS founders about using live and automated webinars to grow their SaaS businesses. We’ve collected the best words of wisdom…
When you hear the word webinar, what do you think? You might think formulaic sales pitch, a long drawn-out presentation, educational content, or some combination of all those things. But in reality, webinars are simply another channel; they’re a way…
Companies have known about the power of webinars for quite a while, but only recently have more and more started to use automated and on-demand webinars. These events can be great for generating qualified leads and new customers, and reducing…