You don’t have to spy on your competition anymore—we did it for you. It wasn’t easy, though. It took us countless hours, dozens of espresso shots, ☕ and multiple stretch breaks. But we’re happy to present you with an EPIC…
Back in September, we released part one, which was all about the new People area; you can read about that update here. After months of anticipation, we’re thrilled to announce part two of the new Event activity area: Insights. With…
Do you want to attract high-quality leads? Then forget about creating countless lead magnets or designing subscription annoying pop-ups people will ignore. There are other, less-explored yet efficient strategies you can deploy TODAY. In this post, we’ll show you how…
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Webinars are one of the best lead generation channels – 73% of B2B marketers agree with this, according to a study in 2017. However, not all webinars are successful. Unlike blog posts, they require not only quality content, but also…
Just a few years ago, all you had to do to get sales was post an ad on TV, the local newspaper, or any of the other print platforms at your disposal. This would get the word out on your…
As a marketer, you’re likely very familiar with the term “personalization.” It’s up there with “chatbots,” “AI,” and “omnichannel” as the most overused buzzwords in our field. And while marketing trends like these generally have a negative connotation, personalization is…
Launching a new webinar campaign can feel like a Herculean task when you’re juggling all the SaaS marketing to-do’s. Whether you’re a solo marketer or work on a small, but mighty marketing team, you have a bunch of campaigns to…
If you’re on the sales or marketing team behind a SaaS, no doubt you’re under pressure to deliver a constant stream of leads and new customers to help your company grow. But the value you bring to your company isn’t…
Webinars are awesome in general for any type of company. They’re fantastic for creating a buzz around your brand and generating leads. For SaaS companies, they’re an especially useful weapon in your marketing armory because they allow you the chance…