About Anthony Payne: Anthony Payne is the VP of Global Marketing at Brightpearl, a retail operations platform for retailers and wholesales, with the mission of automating the back office so merchants can spend their time and money growing their businesses….
If you’re on the sales or marketing team behind a SaaS, no doubt you’re under pressure to deliver a constant stream of leads and new customers to help your company grow. But the value you bring to your company isn’t…
About Ekaterina Kazakova: Ekaterina Kazakova is the Marketing Manager at Blendr.io, an embedded integration platform for SaaS companies. Ekaterina joined Blendr.io during the very first days and is responsible for its global growth.
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About Patrick Campbell: Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution…
Webinars are awesome in general for any type of company. They’re fantastic for creating a buzz around your brand and generating leads. For SaaS companies, they’re an especially useful weapon in your marketing armory because they allow you the chance…
About Mike Korba: Mike Korba is Chief of Customers at User.com, a full-stack marketing automation software for all your messaging and relationships with customers. He has worked in the marketing industry for over 17 years; ten of those years specializing…
Can you recall the last time you signed up for a new product? The first time you saw Slack? Do you remember your first glance at Intercom? Drift? Or Demio? I always feel one of two emotions the first time…
About Rob Patterson: Rob Patterson is the Chief Marketing & Growth Officer at AWeber, where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR and content marketing. With extensive…
Do you have a well-defined customer retention strategy? Many companies prefer to focus on customer acquisition since increasing your customer count and closing new deals is the lifeblood of your business (and it’s always a morale booster when you sign…