Many fence-sitters struggle with the decision-making process when it comes time to commit to a specific product or service. They may be uncertain about its functionality, whether or not it can solve their problems, or simply be unfamiliar with the…
Webinars are a popular form of advertising among marketers because they yield higher conversions, stronger brand awareness, and other perks — if they’re constructed with quality and consistent branding. Online events aren’t simply filler to promote your products or give…
Webinars are an incredibly popular content medium and an essential component of many marketing strategies. They leverage live and on-demand videos for every stage of your funnel and are excellent at boosting customer retention. In addition to acquiring new leads,…
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For many, the main goal of a webinar is to generate leads and grow brand awareness, both of which are achievable if the webinar is designed around this focus. The key lies in knowing how webinar lead generation works. The…
Webinar KPIs and success metrics are reliable tools for evaluating your webinars. These key performance indicators accomplish two tasks: They help you assess whether your webinars are working as intended and identify weak spots you can improve. This empowers you…
Webinars are a great way to reach a wider audience and circumvent the constraints of in-person attendance. In fact, 83% of marketers have found they’re effective for lead generation, brand awareness, and other business goals. This is due to how…
A strong webinar marketing funnel requires tracking metrics and setting ambitious but attainable webinar goals. Of all the metrics that gauge the effectiveness of webinars, attendance rate is one of the top. This important webinar benchmark enables you to reach…
Whether you’re streaming live events or filming automated webinars for on-demand viewing, impactful virtual events have to be engaging, valuable, and easy to follow. All three of those factors rely on speakers knowing what to say and when to say…
Webinars are a vital tool for marketers, with 95% believing they’re effective for business promotion and lead generation (which were the goals of the majority of these webinars). Perhaps the most important element that influences a webinar’s success is your…