About Fiona Stevens: Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR,…
About Vrinda Singh: Vrinda Singh is the Growth Manager at Paperform, a no-code tool that enables anyone to easily create beautiful forms, payment or product pages. She has over 7 years of experience creating full-funnel campaigns for companies like LinkedIn,…
If you’re looking for strategies to ramp up sales, you’ll want to monitor your progress. OKRs (Objectives and Key Results) are ideal for measuring objectives and tracking their outcomes. The best SaaS (software as a service) businesses know how to…
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About Ray Lau: Ray Lau is the Director of Growth Marketing at PowerDMS, a cloud-based solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over 10 years…
In this article, we bring you the seven best webinar case studies of 2020 that show the secrets to planning and promoting results-driven webinars. Most likely, we’ll remember 2020 as the year of sweatpants, Netflix, and fatigue. No traveling, no…
About Nina Butler: Nina Butler is the Director of Demand Generation at Alyce, a Boston based start-up that delivers one-to-one business connections through its personal gifting platform. She leads the strategy and execution of full-funnel marketing programs to drive initial…
About Jim Coleman: Jim Coleman is the Co-Founder of xFusion, which provides technical customer support for fast-growing SaaS businesses. xFusion offers a hands-off experience that empowers makers to make & growers to grow. Prior to xFusion, Jim was a SaaS…
In this guide, I’m going to walk you through key email marketing metrics to improve sales and marketing alignment. Sales and marketing alignment is vital to any company focused on growth. Without alignment, opportunities are missed, and your team can’t…
About Nick Dimitriou: Nick Dimitriou is the Head of Growth at Moosend a highly competitive Email Marketing and Marketing Automation platform. Nick has experience in running different teams, both for organic and paid acquisition, mainly focusing on optimizing websites to…