Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not…
Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021. From LinkedIn to email marketing, you’ll learn how to replicate these results-driven campaigns. This episode’s guests include: Paul…
A live webinar is an unnecessary undertaking if it’s not interactive. If people stare at their screens the whole time without participating, it might as well be a YouTube video. The point of live webinars is to simulate in-person seminars…
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About Alessandra Colaci: Alessandra Colaci is the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Her 15-year digital marketing career spans…
About Alex Meade: Alex Meade is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft…
About Christi Williams: Christi Williams is a Senior Marketing Manager on the Partner Enablement team at HubSpot, where she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery and more, especially as it…
Email marketing is a tried-and-true channel and at this point, most marketing teams have strategies for webinar invitation email sequences, but what about webinar follow up emails? Customer engagement should not begin or end with your event itself–and it should…
You, a marketing all-star, are tasking with spearheading marketing initiatives to increase engagement, facilitate growth, and, ultimately, drive revenue. But what happens when you can’t show how your initiatives have helped your organization? All of your hard work goes unnoticed…
About Tiara Yracheta-Udziela : Tiara Yracheta-Udziela is the Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketing strategies, and…